A digital asset

investment fund

Viska is an alternative investment fund based in Iceland that invests in digital assets.

Published on

JPMorgan and Coinbase Join Forces to Revolutionize Crypto Access


JPMorgan Chase and Coinbase recently announced a partnership aimed at simplifying access to crypto. By linking JPMorgan’s banking services with Coinbase’s platform, users can now purchase crypto directly from their JPMorgan bank accounts, creating a smoother process for transferring funds between traditional banking systems and crypto exchanges.

Press Release by JP Morgan on the strategic partnership as of 30.7.25

Key Developments of the Partnership

JPMorgan customers will be able to buy cryptocurrency by using credit cards, marking a first for the bank. Additionally, Coinbase and JPMorgan are introducing a rewards program with purchases made through JPMorgan’s credit card, offering rewards in the form of Circle’s USDC stable-coin. This integration also includes enhanced security, ensuring user financial data is protected when linking accounts.

We published an article back in March on stable coin adoption within commerce.

Impact on a Global User Base

JPMorgan serves over 60 million customers in the U.S., and Coinbase has millions of global users as well. By simplifying the process of buying and selling crypto, the partnership opens new opportunities for customers to engage with digital assets. This is particularly relevant for those in underserved regions where access to crypto has been limited.

Three features of this partnership were announced, but the ability to link your JP Morgan account directly with Coinbase is expected to be in 2026. Post via X as of 30.7.25.

Recent Regulatory Developments

In a related move, President Donald Trump signed an executive order directing federal regulators to investigate allegations of discrimination by banks against industries, including crypto, based on political or religious beliefs. The order mandates that regulators identify and address potential cases of "debanking," where banks refuse services to certain individuals or businesses. This action aims to ensure fair access to financial services across the board.

According to the fact sheet posted on the White House website, “The digital assets industry has also been the target of unfair debanking initiatives,” 7.8.25.

Conclusion

This partnership is rather timely, aligning with regulatory efforts such as President Trump’s executive order addressing unfair banking practices against the crypto industry. As both companies (JP Morgan and Coinbase) continue to work together, this collaboration paves the way for further innovation, helping to bridge the gap between traditional finance and the crypto industry at large.

Follow us on LinkedIn to receive push notifications on our latest post


Author
Daði KristjánssonManaging Director - Founding Partner