A digital asset
investment fund
Viska is an alternative investment fund based in Iceland that invests in digital assets.
Viska is an alternative investment fund based in Iceland that invests in digital assets.
GameStop has officially announced changes to its investment policy to include Bitcoin as part of its corporate treasury. The decision, unanimously approved by the company’s board, marks a significant departure from traditional corporate finance models and places the gaming retailer alongside a small but growing list of public companies that intend on allocating cash into digital assets. The announcement led to an immediate surge in GameStop’s share price, signaling strong investor interest in the company’s new direction.
Gamestop announced their new investment policy via X, as of 25.3.25
While GameStop has yet to disclose the size or timeline of its initial Bitcoin purchases, the board’s resolution ensures that any future acquisitions of the asset will require their approval. GameStop has a cash reserve of over $4.75 billion which can be used to purchase the Bitcoin for their treasury. This approach would reflect a strategic alignment with other notable firms such as Strategy (formerly MicroStrategy) and Metaplanet. We wrote a detailed article on MetaPlanet, which you can read further on here.
Update as of 26.3.25, Gamestop has officially proposed a private offering. One of the intended purposes of the raised funds will be to purchase Bitcoin. You can read the press release further here.
It is clear that this diversification strategy is aimed at enhancing GameStop’s capital resilience by allocating a portion of corporate cash into an asset considered scarce, digital, and borderless.
According to an X post by Bitcoin Magazine, citing a press release from Gamestop— the investment policy permits investments into Bitcoin and USD based stablecoins.
Notably, there was a FASB accounting update that went into effect earlier this year, allowing companies to report Bitcoin at fair market value. Previously treated as an intangible asset, Bitcoin could only be marked down—not up—on balance sheets, discouraging corporate adoption. The new rules remove that friction, making Bitcoin a more attractive treasury asset for public companies.
GameStop’s pivot into Bitcoin would be especially notable given the company’s unconventional relationship with its shareholders. Unlike most publicly traded companies, GameStop rose to cultural prominence in 2021 during a historic short squeeze fueled by retail investors on Reddit’s r/WallStreetBets. That event cemented GameStop’s place in financial history—not just as a stock, but as a symbol of collective action and online community power. Its stock became a movement, its investors became evangelists, and the company’s leadership has, ever since, operated with a level of shareholder visibility and engagement that is almost unheard of in public markets. This unique community-driven dynamic positions GameStop as an outlier, one that thrives on narrative, loyalty, and sentiment—factors that align closely with the ethos of Bitcoin itself.
A defining moment for Gamestop was back in 2021, when there was a short squeeze by retail investors. This was driven by a group on Reddit known as WallStreetBets. Timeline by Statisa, using data by Yahoo Finance.
GameStop and Bitcoin both share a historical narrative as responses to institutional dominance. While Bitcoin challenges centralized monetary policy and fiat inflation, GameStop once served as the retail investor’s rebellion against Wall Street short sellers. The same ´´anti-establishment´´ energy that fueled the initial meme stock mania also permeates the Bitcoin ecosystem. By choosing to hold Bitcoin, GameStop would be reinforcing its identity as a company that exists at the edge of financial convention.
$GME stock price surges alongside the announcement of the Bitcoin treasury strategy. It can be noted that they also published their quarterly earnings alongside this announcement. Net sales were at $1.283 billion for the fourth quarter, relative to $1.794 billion in the previous years quarter.
In taking this step, GameStop follows the playbook of corporate trailblazers in Bitcoin accumulation. Strategy (formerly known as MicroStrategy) remains the largest publicly traded holder of Bitcoin, with over 500,000 BTC acquired through a series of high-profile purchases dating back to 2020. Metaplanet, a Tokyo-based investment firm, has also recently made headlines with its accumulation strategy, setting goals to reach 21,000 BTC by 2026. GameStop now finds itself in a similar position—an unconventional firm making a strategic bet that Bitcoin will prove to be a superior reserve asset over time.
Last month, the CEO of Gamestop, Ryan Cohen posted on X— standing with Michael Saylor. It is likely that they made this post to build hype in expectation of a Bitcoin reserve strategy.
As Bitcoin continues to mature in the eyes of institutional investors and corporate treasurers, GameStop’s announcement adds momentum to the trend of integrating digital assets into balance sheets. But this isn’t just another company joining the fray. GameStop is different. Its identity, shaped by internet culture and a fiercely loyal community, gives it a voice that resonates far beyond Wall Street. In turning to Bitcoin, GameStop is not only diversifying its reserves—it’s doubling down on a future that prizes decentralization, scarcity, and conviction. Investors, crypto enthusiasts, and corporate strategists alike will be watching closely to see how this next chapter unfolds.
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