A digital asset
investment fund
Viska is an alternative investment fund based in Iceland that invests in digital assets.
Viska is an alternative investment fund based in Iceland that invests in digital assets.
In recent weeks, Coinbase has marked a series of milestones, including entry into the S&P 500, product expansion, and favorable regulatory developments, that reflect the company’s efforts to broaden its business beyond trading. These developments have contributed to a shift in market perception, with Coinbase increasingly viewed not only as a crypto exchange but as a diversified financial services provider investing in stablecoin infrastructure, regulated derivatives, and new payment solutions.
One huge development last month was the Coinbase x USDC integration through Shopify, enabling millions of merchants the ability to use stablecoins on their storefront.
On May 19, Coinbase became the first U.S. crypto-native company to join the S&P 500, replacing Discover Financial. The addition to the index prompted significant passive inflows from funds tracking the S&P, leading to a 24% increase in Coinbase’s share price on the day of the announcement.
By the end of June, Coinbase shares were briefly trading near $375. This performance made it the best-performing stock in the index over that period. Data from 29.6.25 via WuBlockchain
Regulatory developments also contributed to optimism. The introduction of the bipartisan GENIUS Act in the U.S. Senate outlined a framework for stablecoin issuance and oversight, providing greater clarity to the sector.
CNBC News highlighted how the GENIUS act passing the senate was a positive development for the industry at large
Coinbase separately launched Coinbase Payments, a service designed to help businesses accept USDC transactions around the clock. The company described this as part of a broader effort to expand stablecoin adoption among large retailers and online platforms.
Coinbase Payments was announced alongside the Shopify partnership, but is a separate venture that is able to be integrated outside of the e-commerce platform on any storefront.
Coinbase is set to launch U.S.-regulated perpetual-style futures for Bitcoin and Ether on July 21 through its CFTC-compliant Derivatives Exchange. These contracts, offered in smaller sizes (0.01 BTC and 0.10 ETH), will trade 24/7 and include built-in leverage and a funding-rate mechanism to maintain alignment with spot prices.
An official announcement was made on the Coinbase Blog as of 26.6.25
The product is designed to address a gap in the U.S. market, where most traders have historically turned to offshore platforms to access perpetual futures. By introducing a domestically regulated alternative, Coinbase aims to improve access to these instruments while reducing regulatory and counterparty risks for both retail and institutional customers.
Coinbase is a company that has evolved beyond its origins. The recent index inclusion, broader product offerings, and a more defined regulatory environment have all contributed to stronger investor confidence. However, the pace of adoption in stablecoin payments and derivatives, along with broader market conditions, will be important factors in determining whether this momentum can be sustained over the second half of the year.
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