In 2024, the corporate adoption of Bitcoin has surged, with public companies investing approximately $15 billion in the cryptocurrency this year alone. Leading this trend is MicroStrategy, which recently acquired an additional 51,780 BTC for $4.6 billion, bringing its total holdings to 331,200 BTC. This highlights MicroStrategy's commitment in accumulating Bitcoin as part of its long-term strategy.

Sustained investments from MicroStrategy to purchase more Bitcoin. Chart from K33 Research

Here, we see Bitcoin holdings are largely dominated by MicroStrategy, institutions and ETF´s. Image from Bitcoin Treasuries

Many other companies have also started adding Bitcoin to their balance sheets, signaling a broader shift toward cryptocurrency adoption in corporate treasury strategies. Notably, Microsoft is considering Bitcoin as part of its portfolio, with the decision up for a vote from their board in December. Adding to this, MicroStrategy's executive chairman and co-founder, Michael Saylor, plans to pitch the idea of Bitcoin investment directly to Microsoft's board in a three-minute presentation.

Here you can see a broad range of companies that have Bitcoin on their balance sheet. Image via RIVER

The attached chart illustrates the substantial rise in corporate Bitcoin investments throughout 2024, displaying the accelerating pace at which companies are incorporating Bitcoin into their financial strategies.

Image via RIVER displaying the surge of ´´corporate´´ interest into the asset (BTC)

As more businesses recognize the potential of Bitcoin, we anticipate this momentum to continue, further solidifying the cryptocurrency's role in the global financial landscape.